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Collaborated with cross-functional teams to tease and launch a new social media platform, Threads. Within 16 hours, there were 30M sign-ups and 3M followers on @Instagram. Tailored engagement pieces to Threads from Twitter.
Lead one of Instagram's biggest launch: Chronological Feed
Executed and created a teaser that exceeded average engagement by 20%, making this one of the top posts of all time (the top post for that month)
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Spearheaded social media campaigns (e.g., Razer Advent Calendar), building logistics and wireframe to execute a landing for user acquisition
Advent Calendar project collected 100K emails and ~120K follower growth on Instagram within 2 weeks
Partnered with creators (e.g., Dom Kennedy) to elevate product placements and created engaging storytelling
Executed one of the most successful giveaways, with a keyword in the copy trending on Twitter
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Photographed and posted one of the most engaged posts of all-time on Razer's global channels Integrated coloring and copy based on Minecraft Enderman that resonated with the community